"Editing Your Book: It's a Basic Requirement, Not a Selling Point"

Browsing through my Twitter feed this morning, I came across this pure gem:

Editing your book: it’s a basic requirement, not a selling point. http://t.co/fuSmeAGPTv @EditorJamieC #askeditor @RobertEdits
— Michelle Ule (@Michelleule) November 3, 2013

 I've written about the importance of editing before, including at Emlyn Chand's excellent Novel Publicity, but still too many writers are ignoring it.

The problem, as far as I can tell, is that editing costs money, is voluntary, thus writers want to skip it. There's a shared trait in many creative people - we don't like criticism. After dedicating months or years to a project who wants to pay someone to tear it apart? This, in my eyes, remains one of the biggest issues with self-published books; that anyone can upload their writing to Amazon with zero editing, fact-checking or accountability to quality means that for the first time in publishing there is no guarantee of a basic standard. When you buy Random House's latest book you can be sure that it's properly formatted, has been edited and proofed multiple times and non-fiction books will be fact checked. Conversely, when you buy a book on Amazon's platform, it could literally be the work of a toddler whose proud parents uploaded it to the Web in the hope that their child becomes the Mozart of the literary world.

Like many, I try to downplay this with the suggestion that the cream rises to the top, and these wannabe writers will quickly be found out. I'm sure that's true to an extent, and while I could discuss both sides of that argument all day long I'll mention just one point here: it doesn't matter too much. The people who don't yet own Kindles use that as a big reason why they don't want one, or why people who do own them won't buy cheap or free books from the store. Given that many new authors - even those who have put the time and money into making it as good as possible - will launch with a free or cheap price, the upshot of this is the platform is being affected by those who release garbage.

(And never underestimate how much garbage is submitted to publishers - but now, rather than the public being mercifully spared these offerings, they can be self-published with no warning to their inadequacy.)

Thankfully, plenty of authors fully appreciate how important editors are and put their book through the process. Unfortunately, plenty of authors think they're good enough at catching the errors, and friends will catch what they miss. I'll put it bluntly: this isn't true. It undermines what editors actually do - which far exceeds catching typos.

Self-publishing's popularity today, combined with bloggers and free marketing opportunities makes it possible for indie authors to gain a wide and loyal following, thus creating a lucrative career. There's every chance of that happening now if the work is put in. But it requires dedication and effort, and if you want to write and sell more than one book, each and every one needs to be professional standard.

I frequently tell my clients that they're not just selling books, they're selling their name. We all have our favourite authors and we will buy their books because their name is on the cover - if you have any hope of readers doing the same with your books, they need to be bulletproof in their quality. Your name and reputation is literally at stake here; what no author wants is for the word of mouth reviews to be "Yeah, the story was ok, but it was so full of errors and badly written that I couldn't finish it."

Good editing means readers don't even think about it, they can just read the book. A bad book is one that keeps the reader distracted with dodgy formatting and endless errors.

Yes, editors cost money. As they should, they're selling a professional service. It's an investment, that an editor will make the book good so you have a fighting chance of establishing a good reputation and selling your writing. You wouldn't build a house and not hire an electrician or plumber, so why write a book and not hire an editor?

So You Want to be a Writer?

A lot of people want to be writers - or at least, they think they do. Like all the creative arts, it has a certain appeal to many people for various reasons. But just like becoming a famous musician does not happen overnight and requires years of gruelling schedules and poor income, writers are not guaranteed success. As a continuation of last month's post by Lauren, this will be looking at the ups and downs of writing and the various ways in which you can write for a living.

Typically when someone says they want to be a writer the first interpretation of that from others is a novelist, and that is often followed with warnings along the lines of '98% of manuscripts get rejected' and 'most writers never make much money'. Both points are true enough, but being a writer doesn't start and end with novels.

When you enter the foray of writing you need to decide what you want to do. Do you have lofty ambitions of being the next Stephen King or J.K. Rowling, or do you just want to be able to earn an income by putting words to paper? The latter is a shorter, easier process. You can start writing in your spare time, selling short stories to magazines or writing freelance articles for newspapers, or approaching companies to be a copywriter for their adverts, brochures or websites. If you already have a job, you can use your knowledge and experience from that to write on that particular topic - you may find that pretty soon you're in demand to write for a collection of people or companies on your chosen topic.

If you want to be a novelist, the process is longer and much more difficult. Not only does it take time to write a full book, but you need to then sell it to a publisher. While it is true that 98% of manuscript submissions are rejected, you shouldn't get too upset over that; rather, make yours stand out. Most of the submitted manuscripts are very rough and require a great deal of work before they are ready to be sold to the market. So, take some initiative and hire an editor; they will sort out the content and format it ready for submission. Do your research on what publisher or agent to approach - there's no faster way to get rejected than to send a submission to a publisher that doesn't deal with your type of book. For instance, there's no use in sending a fiction book to a non-fiction publisher.

Whichever route you decide to take, make full use of the power of the Internet. As Seth Godin recently said, don't wait to win the lottery, build an army of readers who are willing to buy your output when you release it. Build a website, write a blog that you regularly update to generate traffic so people become aware of you. Register on Facebook and Twitter to reach a wider audience and utilise the option of downloads so people can get your writing straight away. You can even give it away and ask for donations, or sell it. If you give it away and make no money at all, you're still building that army, and that will be great leverage when approaching publishers: they will see there is already a growing market for your personal writing.

Writing can be a wonderfully rewarding vocation and there are numerous ways you can earn a living from doing it. So don't be intimidated by the prospects; instead, brainstorm some ideas of what area you want to venture into and then make an immediate start. There's no time like the present, as they say, and you may well be surprised by how quickly things take off.